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Making It In Online Video

by John Calvin | May 13th, 2008


One of the blogs I read on a reg­u­lar basis is fxguide.com — a very inter­est­ing blog on VFX tech­niques, research, and news. Among other things, they post arti­cles that may not be directly con­nected to VFX, but may be of inter­est to the indus­try in general.

A cou­ple of days ago Mike Seymour, one of the authors, posted an fas­ci­nat­ing look into what it takes to make online media (whether video, audio, or text) a suc­cess, includ­ing detailed pro­files of sev­eral suc­cess­ful web­site and sta­tis­tics on the type of traf­fic it typ­i­cally takes to break even. It is a long arti­cle, but offers use­ful advice on the types of busi­ness mod­els that have turned out to be prof­itable, to be dif­fer­en­ti­ated from those that have lost money since day one. The inclu­sion of real num­bers really helps those try­ing to fig­ure out poten­tial prof­itabil­ity of their projects. You can read the full arti­cle at http://www.fxguide.com/qt/279/money-webcasts-podcasts-a-few-facts-and-a-few-thoughts.

Additionally, they also have quite a few highly inter­est­ing fea­ture arti­cles exam­in­ing cer­tain film projects in-depth as well as expla­na­tions of dif­fer­ent VFX tools/techniques such as match­mov­ing or matte painting.

In His Service,
John Calvin Young

Note: I am not aware of any­thing inap­pro­pri­ate on the site, but I do not per­son­ally know the authors, nor have I read every­thing in the archives, so your mileage may vary. Some con­tent may very well not be appro­pri­ate for all readers.

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